The Movement shall strive to unite residents and ratepayers of Knysna from all communities in a new political home, built on the foundation of the principles and ideals of our National Constitution

The town will be governed by the people of Knysna, for the benefit of the people of Knysna.

The Movement will govern for the greater good of the community as a whole and will not be dictated to or unduly influenced by other political parties or lobbyists representing narrow interest groups.

The Movement shall cooperate with other municipalities as well as Provincial and National Government in the interest of the residents of Knysna, to ensure that all three levels of Government function effectively and that the interests of the whole population of Knysna are best served.

The Movement strives to unite the creative power inherent in the diversity of all the residents of Knysna and will co-operate with all stakeholders to strive to become a town that works for all through good governance and civil order, by ensuring individual freedom accompanied by individual responsibility, dignity and quality of life.

The Movement shall be secular, but respect the freedom of religion, culture and traditions of our diverse communities

The Movement shall promote a culture of consultation with communities, in order to create mutual responsibility for good and balanced governance.

The Movement shall uphold the Constitution and the laws of the Republic at all times, combat corruption and maladministration and strive to achieve cost effective and excellent service delivery in order to restore the confidence of the residents of Knysna in the governance structures of the town and district.